Tic Tac Gum

I gussied up a truck to create an engaging activation, inviting guests and passerby to collaborate on an art project featuring Tic Tac gum as the medium. Artist Frances Hahn’s portrait of a woman blowing a gum bubble was dotted with pieces of Tic Tac gum to create a communal art piece.  It was designed to be a fun way to launch a new product.